Tackle ‘Threat 2.0′ today with this Web 2.0 Best Practice Report
Thursday, October 29th, 2009‘Web 2.0′ is an increasingly widely used term. ‘Social networking’ is another frequently encountered concept – but what do they mean? Much of the confusion about what Web 2.0 actually is has been exacerbated by marketers using the Web 2.0 buzzword to sell new products, whether or not they really are of a new generation.
Individuals and businesses appear to use the terms interchangeably, without necessarily understanding whether they have the same or different meanings. At the same time, what are called Web 2.0 technologies are becoming pervasive; social networking sites are achieving stratospheric financial valuations and the related risks – what we call ‘Threat 2.0′ – are dangerously misunderstood.
Growing use of Web 2.0 sites
Part of the excitement about Web 2.0 technologies is that they have such widespread personal use. Reports show that employees are using social networking sites at work for more than half an hour each day.
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